Emerica's MADE is newest video project from the brand, spotlighting 3 of their riders. As a way to empower the youth, the microsite pulls all the recent Instagram posts that are tagged with #MadeInEmerica. These posts appear and light up at a random order. There are also video teasers for each rider. When logged in, admins have the ability to delete posts they feel don't represent the brand. (Don't use the hashtag on a Nike shoe guys.)
My roles on this project individually and as a team included concept development, information architecture, creative direction, layout, and design.