Side Studios was in need of a fresh redesign to coincide with the launch of their new Side-Commerce platform. With the logo and branding laid out for me by the creative director, I was tasked with designing the website. By using the brand's colors and strong client imagery, I went with an unorthodox design that helped to represent the youthful vibe of the agency. Having a unique presentation doesn't mean you have to sacrifice usability, and my goal was to balance the two.
My roles on this project individually and as a team included concept development, information architecture, layout, design, and mobile first development with CSS3 and HTML5.