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VIZIO Interactive Product Launch (2016)

Headquartered in Irvine, California, VIZIO is one of the leading HDTV companies in America. 2016 saw a major shift in the company's focus. With the release of the SmartCastâ„¢ App, VIZIO has changed the way we watch television. The launch of the app coincided with their new product line of TVs/Displays, and Home Audio speakers. VIZIO was looking for help in rebranding their interactive marketing pages to reflect the innovative vision of their new products.

With a large team involved, roles shifted daily and multitasking was important. Throughout the project, I worked on various tasks including concept development, UX and UI design, and prototyping.

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